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1. 北京交通大学,北京 100044
2. 北京印刷学院,北京 102600
[ "曹峰(1967- ),男,博士,现就职于北京交通大学经济管理学院,青岛市委宣传部副部长、文明办主任,主要研究方向为网络舆情传播的动力机制" ]
[ "张真继(1963- ),男,博士,北京交通大学教授、博士生导师,主要研究方向为网络社会生态学" ]
[ "关晓兰(1984- ),女,博士,北京印刷学院副教授,主要研究方向为信息化理论与方法" ]
网络出版日期:2020-12,
纸质出版日期:2020-12-20
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曹峰, 张真继, 关晓兰. 基于系统动力学的网络舆情驱动力模型研究[J]. 电信科学, 2020,36(12):49-58.
Feng CAO, Zhenji ZHANG, Xiaolan GUAN. Research on the driving force model of internet public opinion based on system dynamics[J]. Telecommunications science, 2020, 36(12): 49-58.
曹峰, 张真继, 关晓兰. 基于系统动力学的网络舆情驱动力模型研究[J]. 电信科学, 2020,36(12):49-58. DOI: 10.11959/j.issn.1000-0801.2020322.
Feng CAO, Zhenji ZHANG, Xiaolan GUAN. Research on the driving force model of internet public opinion based on system dynamics[J]. Telecommunications science, 2020, 36(12): 49-58. DOI: 10.11959/j.issn.1000-0801.2020322.
网络舆情作为社会舆情在互联网空间的映射,反过来影响着社会实体事件的发展进程。提升网络舆情处置能力,已成为管理部门的一项重要任务。分析了网络舆情的传播规律及其特点,利用系统动力学分析了网络舆论生态传播系统的驱动因素,通过因果回路图对因素之间的关系进行定性分析,并建立网络舆情驱动力模型。最后,对该模型进行仿真分析,以期提出积极管理网络舆情传播的建议。
Internet public opinion
as a reflection of social public opinion in the internet space
in turn affects the development process of social entity events.Improving the ability to deal with online public opinion has become an important task for party committees and government departments at all levels.The rules and characteristics of the spread of online public opinion were analyzed
system dynamics was used to analyze the driving factors of the ecological spread of online public opinion
the relationship between factors was analyzed through causal loop diagrams
and a model of the driving force of online public opinion was established.Finally
the model was simulated and analyzed
in order to put forward suggestions for actively managing the spread of online public opinion.
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