Based on the research of the two group of relationship between big data and small data

big data analysis and small data analysis

and made the point that the telecom enterprise should take advantage of its own small data based on its business problem

the analysis and application development strategy of telecom enterprise big data was proposed. The telecom enterprise should select

capture and store the useful big data

combine it with the small data

then mine the value of the data

which is becoming more comprehensive

granular and perfect because of being combined. The strategy can support telecom enterprise to realize the enterprise real-time marketing

accurate marketing

smart pipeline operation and customer experience management.