Evaluation System of Mobile Internet User Experience Based on Big Data Analysis

Sen Chen; Chao Chen; Xiaoyong Zhang; Lei Wang; Peng Sun

doi:10.11959/j.issn.1000-0801.2015057

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Evaluation System of Mobile Internet User Experience Based on Big Data Analysis

Wide operating technology | 更新时间：2024-06-05

- Evaluation System of Mobile Internet User Experience Based on Big Data Analysis
- Telecommunications Science Vol. 31, Issue 4, Pages: 147-154(2015)
- 作者机构：
- 作者简介：
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- DOI：10.11959/j.issn.1000-0801.2015057
  CLC：
- Published Online：2015-04，
  
  Published：15 April 2015
- 稿件说明：
移动端阅览
Sen Chen, Chao Chen, Xiaoyong Zhang, et al. Evaluation System of Mobile Internet User Experience Based on Big Data Analysis[J]. Telecommunications science, 2015, 31(4): 147-154.
DOI：

Sen Chen, Chao Chen, Xiaoyong Zhang, et al. Evaluation System of Mobile Internet User Experience Based on Big Data Analysis[J]. Telecommunications science, 2015, 31(4): 147-154. DOI： 10.11959/j.issn.1000-0801.2015057.

摘要

随着移动通信网络的逐渐演进和智能终端的迅猛发展，移动互联网业务层出不穷，竞争非常激烈，而让用户获得良好的业务感知成为在竞争中胜出的关键。移动互联网用户感知评估系统针对移动互联网各项主流业务搭建了一套用户感知评估体系，为每项主要业务设计了一套KQI（key quality indicator）以及具体的识别、提取、计算方法。利用用户感知评估系统对海量数据分组的大数据分析还原复现了用户的业务行为，并从各个维度计算获得了各项KQI的得分，实现了全面、及时、准确地评估移动互联网业务用户感知，从而为网络运营商和移动互联网公司提供高附加值的数据支撑。

Abstract

Following the evolution of mobile network and the development of smart devices

the mobile internet services emerge rapidly with fierce competitions

in which

improving the users' perception is quite important to win the victory in the competition.A users' experience evaluation mechanism for the main stream mobile internet services was developed and a set of KQI（key quality indicator）with authentication

inspection

and calculation methods were designed.The evaluation system of mobile internet user experience employs the big data analysis to restore the online behaviors of users

and calculates the KQI values from different dimensions of the indexes.The system realizes the comprehensive

in time

and accurate evaluation for the user experience

and thus provides strong value-added supports to the network operators and mobile internet companies.

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references

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