Key Tecbnology Application of OTT TV Service Traffic Marketing

Xin Shen; Ying Huang; Feng Wang

doi:10.11959/j.issn.1000-0801.2015105

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Key Tecbnology Application of OTT TV Service Traffic Marketing

Topic: video technology and application | 更新时间：2024-06-05

- Key Tecbnology Application of OTT TV Service Traffic Marketing
- Telecommunications Science Vol. 31, Issue 4, Pages: 15-21(2015)
- 作者机构：
  
  1. 百视通新媒体股份有限公司上海 201101
  2. 芯原股份有限公司上海 201203
- 作者简介：
- 基金信息：
- DOI：10.11959/j.issn.1000-0801.2015105
  CLC：
- Published Online：2015-04，
  
  Published：15 April 2015
- 稿件说明：
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Xin Shen, Ying Huang, Feng Wang. Key Tecbnology Application of OTT TV Service Traffic Marketing[J]. Telecommunications science, 2015, 31(4): 15-21.
DOI：

Xin Shen, Ying Huang, Feng Wang. Key Tecbnology Application of OTT TV Service Traffic Marketing[J]. Telecommunications science, 2015, 31(4): 15-21. DOI： 10.11959/j.issn.1000-0801.2015105.

摘要

介绍了以OTT TV业务系统为基础，通过移动终端结合跨屏内容强关联、O2O服务等业务方式进行流量经营，进而实现OTT TV业务价值的增值与转移。详细描述了利用现有内容制作、多屏协议、内容关联等技术，通过用户间的分享实现内容组织、业务服务、营销推广自组织的技术方案。

Abstract

The traffic marketing of OTT TV service was mainly introduced.With the combination of mobile terminals and strong correlation across the screen content technology

O2O service and other business models

the value chain of OTT TV will be extended to the mobile internet and content related services

user-oriented marketing will be a great help to accelerate the develop of OTT TV service.Technologies such as producing using existing content

multi-screen protocol and content associated were described in detai1.Meanwhile

technology solutions such as content organizations

business services and marketing organization with the sharing of users were discussed.

关键词

Keywords

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