Internet Video Pre-Movie Advertising Service Strategy

Quan Miao; Shuo Wang

doi:10.11959/j.issn.1000-0801.2015237

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Internet Video Pre-Movie Advertising Service Strategy

Wide operating technology | 更新时间：2024-06-05

- Internet Video Pre-Movie Advertising Service Strategy
- Telecommunications Science Vol. 31, Issue 11, Pages: 153-158(2015)
- 作者机构：
  
  1. 国家计算机网络应急技术处理协调中心北京 100029
  2. 中国互联网协会北京 100009
- 作者简介：
- 基金信息：
- DOI：10.11959/j.issn.1000-0801.2015237
  CLC：
- Published Online：2015-11，
  
  Published：20 November 2015
- 稿件说明：
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Quan Miao, Shuo Wang. Internet Video Pre-Movie Advertising Service Strategy[J]. Telecommunications science, 2015, 31(11): 153-158.
DOI：

Quan Miao, Shuo Wang. Internet Video Pre-Movie Advertising Service Strategy[J]. Telecommunications science, 2015, 31(11): 153-158. DOI： 10.11959/j.issn.1000-0801.2015237.

摘要

互联网视频呈现出巨大的发展潜力，广告成为视频网站盈利的重要方式。然而，现有的国家相关法律法规对互联网视频广告服务无明确约束，特别是一些强制性贴片广告严重影响了用户体验，引发的纠纷和矛盾日益突出。从当前互联网行业发展的整体环境出发，阐述了视频网站商业模式发展对视频广告服务的影响，并对贴片广告的类型、时长与节目关联度等进行了统计分析，最后结合中国互联网协会的工作实践，提出了加强互联网视频贴片广告服务规范的原则和措施。

Abstract

Internet video has presented a huge development potential

which makes advertising the main way of profit.As no related laws and regulations exist in our country

the pre-movie advertisement affects user experience seriously

resulting in prominent disputes and contradictions.Therefore

internet video pre-movie advertising service strategy was developed.The business model for video site and its impact on advertising service

the advertising style

timing and relevance to program were analyzed

under the overall environment of internet development.Finally

executable solution was proposed.

关键词

Keywords

references

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