Research and application of IPTV precision marketing based on big data

Hongyong YU; Jianfeng WEN; Xin CAI; Chenxu QIU

doi:10.11959/j.issn.1000-0801.2016316

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Research and application of IPTV precision marketing based on big data

Topic: big data | 更新时间：2024-06-05

- Research and application of IPTV precision marketing based on big data
- Telecommunications Science Vol. 32, Issue 12, Pages: 37-42(2016)
- 作者机构：
- 作者简介：
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- DOI：10.11959/j.issn.1000-0801.2016316
  CLC： F274
- Published Online：2016-12，
  
  Published：20 December 2016
- 稿件说明：
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Hongyong YU, Jianfeng WEN, Xin CAI, et al. Research and application of IPTV precision marketing based on big data[J]. Telecommunications science, 2016, 32(12): 37-42.
DOI：

Hongyong YU, Jianfeng WEN, Xin CAI, et al. Research and application of IPTV precision marketing based on big data[J]. Telecommunications science, 2016, 32(12): 37-42. DOI： 10.11959/j.issn.1000-0801.2016316.

摘要

分析了大数据技术在IPTV精准营销中的应用，因地制宜地制定了“Hadoop大数据平台+爬虫技术+建模工具”的框架方案，并对方案中的关键点和整个数据分析建模过程在现网中的应用进行了深入分析。在IPTV精准营销中取得了较好的效果，具有较高的应用价值。

Abstract

The big data technology in IPTV precision marketing was analyzed. According to local conditions

the framework solution of“Hadoop big data platform + Web crawler + modeling tool”was developed. The key points of the solution and the whole data modeling process were analyzed. Good results were achieved in IPTV precision marketing

and higher application value was gained.

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references

CRISP-DM方法论 [EB/OL ] . [ 2016 - 11 - 04 ] . http://wiki.mbalib.com/wiki/CRISP-DM方法论 http://wiki.mbalib.com/wiki/CRISP-DM方法论 .

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