Analysis of China's Telecommunication Business Strategies Based on Porter's Five-Force Model on 4G Era

Yonghui Zhang; Wanli Hu

doi:10.3969/j.issn.1000-0801.2014.04.019

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Analysis of China's Telecommunication Business Strategies Based on Porter's Five-Force Model on 4G Era

Operating technology wide-angle | 更新时间：2024-06-05

- Analysis of China's Telecommunication Business Strategies Based on Porter's Five-Force Model on 4G Era
- Telecommunications Science Vol. 30, Issue 4, Pages: 129-134(2014)
- 作者机构：
  
  1. 西北大学西安 710063
  2. 中国电信股份有限公司陕西分公司西安 710072
- 作者简介：
- 基金信息：
- DOI：10.3969/j.issn.1000-0801.2014.04.019
  CLC：
- Published Online：2014-04，
  
  Published：20 April 2014
- 稿件说明：
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Yonghui Zhang, Wanli Hu. Analysis of China's Telecommunication Business Strategies Based on Porter's Five-Force Model on 4G Era[J]. Telecommunications science, 2014, 30(4): 129-134.
DOI：

Yonghui Zhang, Wanli Hu. Analysis of China's Telecommunication Business Strategies Based on Porter's Five-Force Model on 4G Era[J]. Telecommunications science, 2014, 30(4): 129-134. DOI： 10.3969/j.issn.1000-0801.2014.04.019.

摘要

应用波特五力模型分析了当前我国电信市场运营环境和市场竞争态势，判断4G时代我国电信业将呈现出“3+N+N”的市场格局。在这种市场格局下，结合移动互联网的崛起趋势，进一步探讨了4G市场下我国电信行业各类参与主体应结合自身条件，采取差异化、成本领先和特定行业聚焦等不同的经营策略。

Abstract

The analysis of the current operating environment and market competition of China's telecommunications industry were illustrated based on Porter's Five-Force model. On the 4G era

it will be emerged a new pattern of“3+N+N”of China's telecommunications market in future. Based on this market structure

in the 4G market

China's telecom market participants should adopt different business strategies according to their own conditions

such as differentiation

cost leadership and industry-specific focus

etc.

关键词

Keywords

references

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Porter M . Competitive Strategy . New York: Free Press , 1980

Besanko D , Dranove D , Shanley M , et al . Economics of Strategy . New York: Academic Internet Publishers Incorporated , 2006

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