The telecommunications customer service model based on big data and data fusion strategy research

Yongmei Gao; Chunhua Ju; Fuguang Bao

doi:10.3969/j.issn.1000-0801.2014.07.010

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The telecommunications customer service model based on big data and data fusion strategy research

Research and development | 更新时间：2024-06-05

- The telecommunications customer service model based on big data and data fusion strategy research
- Telecommunications Science Vol. 30, Issue 7, Pages: 62-69(2014)
- 作者机构：
  
  1. 杭州职业技术学院杭州310018
  2. 浙江工商大学浙江310018
- 作者简介：
- 基金信息：
- DOI：10.3969/j.issn.1000-0801.2014.07.010
  CLC：
- Published Online：2014-07，
  
  Published：20 July 2014
- 稿件说明：
移动端阅览
Yongmei Gao, Chunhua Ju, Fuguang Bao. The telecommunications customer service model based on big data and data fusion strategy research[J]. Telecommunications science, 2014, 30(7): 62-69.
DOI：

Yongmei Gao, Chunhua Ju, Fuguang Bao. The telecommunications customer service model based on big data and data fusion strategy research[J]. Telecommunications science, 2014, 30(7): 62-69. DOI： 10.3969/j.issn.1000-0801.2014.07.010.

摘要

摘要：移动互联网技术的迅猛发展，为移动电子商务发展奠定了基础，产生了新的移动消费模式。通过对大量的移动用户数据的来源与特征进行分析，设计了用户的特征模型，构建了融入情境分析的移动用户服务模型；在Hadoop架构的基础上搭建了电信领域大数据处理框架，并在电信业务数据融合与服务挖掘应用方面做了分析，为新移动消费、消费定制和个性化推荐与营销等提供了支持。

Abstract

The rapid development of mobile network and internet technology

laid the foundation for the development of mobile e-commerce

and a new mobile consumption patterns appeared. The user characteristics model was designed by analyzing a large number of mobile users data sources and characteristics

and mobile user service model with the context analysis was built. Then

the telecommunication data processing framework on the basis of Hadoop framework was built. And also the analyzation of telecommunication data fusion and service mining application was made. It can be supportive for the new mobile consumption

consumption custom and personalized recommendation and marketing

etc.

关键词

Keywords

references

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