Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry

Qing Zhang; Ping Huang

doi:10.3969/j.issn.1000-0801.2014.07.024

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Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry

Wide operating technology | 更新时间：2024-06-05

- Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry
- Telecommunications Science Vol. 30, Issue 7, Pages: 143-148(2014)
- 作者机构：
  
  1. 中国电信股份有限公司广东研究院广州510630；
  2. 中国电信股份有限公司广东分公司广州510081
- 作者简介：
- 基金信息：
- DOI：10.3969/j.issn.1000-0801.2014.07.024
  CLC：
- Published Online：2014-07，
  
  Published：20 July 2014
- 稿件说明：
移动端阅览
Qing Zhang, Ping Huang. Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry[J]. Telecommunications science, 2014, 30(7): 143-148.
DOI：

Qing Zhang, Ping Huang. Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry[J]. Telecommunications science, 2014, 30(7): 143-148. DOI： 10.3969/j.issn.1000-0801.2014.07.024.

摘要

移动互联网背景下，随着大数据技术的不断发展，客户的需求越来越个性化，客户体验要求越来越高，包括对客户需求的准确把握以及需求响应的实时性，传统的营销模式已不能满足创新业务的快速发展。描述了大数据背景下电信行业开展由数据驱动的精准营销的流程与方法以及支撑数据驱动精准营销所需的一些关键IT支撑能力。

Abstract

In the background of the mobile internet

along with the big data technology development and customer demand individuation

customer experience requirements is increasing

including high real-time and high accuracy of customer needs. The traditional marketing model cannot meet the rapid development of innovative businesses. Data-driven precision marketing processes and methods of big data in telecom industry

as well as some of the critical IT capabilities to support the precision marketing processes were described.

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references

张青，刘春．一种面向移动增值业务营销的IT支撑模式研究．电信科学， 2011 , 27 ( 8 )

漆晨曦．电信企业大数据分析应用及管理发展策略．电信科学， 2013 , 29 ( 3 )

刘劲松．基于IMEI 信息和BSSAP 信令的数据业务实时营销实现．移动通信， 2010 ( 8 )

林有宏，黄宇芳．电信行业精确营销方法与案例（第2版）．北京 : 人民邮电出版社， 2009

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