Study on Applications and Business Models of eMBMS

Dandan Qin; Jiangang Tong; Zheng Wang; Jiayu Bi

doi:10.3969/j.issn.1000-0801.2014.12.004

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Study on Applications and Business Models of eMBMS

Special topics:LTE eMBMS technology and business | 更新时间：2024-06-05

- Study on Applications and Business Models of eMBMS
- Telecommunications Science Vol. 30, Issue 12, Pages: 22-27(2014)
- 作者机构：
- 作者简介：
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- DOI：10.3969/j.issn.1000-0801.2014.12.004
  CLC：
- Published Online：2014-12，
  
  Published：15 December 2014
- 稿件说明：
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Dandan Qin, Jiangang Tong, Zheng Wang, et al. Study on Applications and Business Models of eMBMS[J]. Telecommunications science, 2014, 30(12): 22-27.
DOI：

Dandan Qin, Jiangang Tong, Zheng Wang, et al. Study on Applications and Business Models of eMBMS[J]. Telecommunications science, 2014, 30(12): 22-27. DOI： 10.3969/j.issn.1000-0801.2014.12.004.

摘要

首先介绍了eMBMS业务概念，分析了直播业务和推送业务的具体业务应用场景，其次分析了eMBMS业务的整个产业链、收费模式、内容聚集方式、业务管理需求、业务推广策略，最终提出平台模式是业务初期的最佳商业模式，并结合内容模式的优势提出开发电信运营商统一客户端，加强电信品牌营销。

Abstract

eMBMS business concept was first introduced to analyze the specific business application scenarios of live services and push services

followed by analysis of the whole industrial ecosystem

charging model

content aggregation methods

business management requirements

and business promotion strategy. It was proposed that the platform model was the best business model in the primary stage. In addition

combined with the advantages of the content model

developing telecom operators' unified client was proposed in order to strengthen telecom operators' brand marketing.

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references

郑幼臣 . eMBMS . http://www.cnii.com.cn/wlkb/rmydb/content/2013-12/05/content_1266496.htm http://www.cnii.com.cn/wlkb/rmydb/content/2013-12/05/content_1266496.htm , 2013

3GPP TS 26.946. Multimedia Broadcast/Multicast Service （MBMS）; User Service Guidelines , 2011

3GPP TS 23.246. Multimedia Broadcast/Multicast Service （MBMS）; Architecture and Functional Description , 2014

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