Strategy Study to Enhance the Value of Telecom Operators Based on Traffic Management——Empirical Analysis of S Corporation

Biao He; Mingguang Zhang; Lu Li

doi:10.3969／j.issn.1000-0801.2013.11.024

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Strategy Study to Enhance the Value of Telecom Operators Based on Traffic Management——Empirical Analysis of S Corporation

Operational Innovation Forum | 更新时间：2024-06-05

- Strategy Study to Enhance the Value of Telecom Operators Based on Traffic Management——Empirical Analysis of S Corporation
- Telecommunications Science Vol. 29, Issue 11, Pages: 136-145(2013)
- 作者机构：
  
  1. 中国联合网络通信有限公司广东省分公司广州510627
  2. 中山大学管理学院广州510275
- 作者简介：
- 基金信息：
- DOI：10.3969／j.issn.1000-0801.2013.11.024
  CLC：
- Published Online：2013-11，
  
  Published：20 November 2013
- 稿件说明：
移动端阅览
Biao He, Mingguang Zhang, Lu Li. Strategy Study to Enhance the Value of Telecom Operators Based on Traffic Management——Empirical Analysis of S Corporation[J]. Telecommunications science, 2013, 29(11): 136-145.
DOI：

Biao He, Mingguang Zhang, Lu Li. Strategy Study to Enhance the Value of Telecom Operators Based on Traffic Management——Empirical Analysis of S Corporation[J]. Telecommunications science, 2013, 29(11): 136-145. DOI： 10.3969／j.issn.1000-0801.2013.11.024.

摘要

运用价值网和利害相关者权益等相关理论，研究运营商通过精细化流量经营实现流量价值的提升的策略，并以某运营商S公司为实证案例，通过对现网用户数据的挖掘分析，理清S公司流量经营规模、收入、成本、效率和场景等方面的问题，结合对行业内标杆企业流量经营管理、技术的研究，提出S运营商流量经营的具体实施措施。

Abstract

Rapid data traffic growth has led to operator data traffic grow while the income does not grow

network pressure increase

customer experience decline and so on. Operator has to mine customer needs and refine traffic management to avoid being only pipe in the mobile internet era

achieve a shift from the pipe to the bilateral market organizer

and enhance the value of telecom operator. S-provincial company of an operator was selected for the empirical case study. Through mining the information of current network user data

the traffic management status was analyzed. Further

combined with the benchmark study for traffic management both in technology and management

specific measures to enhance the value of telecom operators were proposed.

关键词

Keywords

references

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